Chief of storytelling, tour guide extraordinaire and strategic director
Sarah has been working in the biking and hiking tourism industry for seven years and as a bicycle evangelist for nearly two decades. Her work has included community-focused bicycle support as well as media campaigns; she is still locally famous for having pushed a fast food chain to officially allow bicycles in their drive-throughs, inspiring a Portland ordinance requiring bicycle and pedestrian access to drive-through windows if there is no other ordering option.
Sarah’s storytelling roots come from a long tradition of writing, from literary essays to a rich blogging career and a strong background in journalism. She works to weave research-based historical facts and anecdotes together with science and native mythologies, as well as the particular cultural mythologies of a city, to inform both her personal writing and the company’s tour narratives.
As tour developer, Sarah has set the industry standard in several tour categories, creating tours that inspire imitation (the highest form of flattery). Sarah believes that walking in the forest and riding your bike are direct causes of happiness; her personal mission is to unlock the joy in everyone.